If Snoop Dogg‘s reincarnation as reggae artist and all-around zen master Snoop Lion is a big publicity stunt, it’s an incredibly thoughtful, well-planned publicity stunt.
Yesterday, he shared the new clip for the Diplo/Ariel Rechtshaid/Major Lazer-produced “La La La”, which is more like an episode of a Nick Jr. show than a music video. In it, we’ve got Snoop fielding questions from a little…